Your best day ever

Every analytics page answers the same question: how are we doing? Pick a period, compare it to the one before, read the arrow.

Nobody builds a page for the other question, the one that actually comes up in the workshop: what’s the best we’ve ever done?

Analytics → Highlights is that page. All-time records, in four groups, with no date picker – the period is since you started.

Sales

Top revenue day, top revenue month, and the largest single order you’ve ever taken.

Then one we added because we kept trying to remember it: the shortest gap between orders. The two orders that landed closest together, and how far apart they were. During a launch that number is the thing everyone talks about afterwards, and until now nobody could look it up.

Products and items

The best-selling product of all time, ranked by net units rather than units ordered – the same rule the best sellers list uses, so the two pages can’t disagree.

Next to it, the most returned product: the record you’d rather not hold. It’s on the page on purpose.

And the top items-sold day, which is rarely the same day as the top revenue day and is usually the one the packing table remembers.

Fulfillment

The top fulfillments day – the most parcels you have ever pushed out the door between opening and closing.

Marketing

Top ROAS day, and next to it the lowest ad spend %: the day your shop sold the most while paying the least to do it. That’s a different question from ROAS, and it usually lands on a different day – which is itself worth knowing.

The counting rules we settled on

• Revenue means what stayed paid. Refunds and returned items come off before anything is ranked, so a huge day that half came back doesn’t get to hold the record.
• Ignored orders stay ignored. Same rule as everywhere else in the app. Test orders don’t own your best day.
• Days are your days. Records use your shop’s local dates, so an order placed at 23:40 counts on the evening it felt like, not the next morning in UTC.
• Ad spend spreads across its period. A monthly invoice is divided over the days it covers, so a single payment date can’t invent a heroic ROAS day that never happened.
• A record needs history behind it. Most returned product only considers products with at least five units of trading history – one return on something sold twice is not a pattern, it’s a customer.

Why we built it

Half vanity, honestly. It’s a nice page to open.

But two of the cards earn their place. Most returned product is the number nobody wants to look at and everybody should, and having it sit permanently next to the best seller makes the comparison unavoidable.

And a record is a target. The revenue day on that card is the number the team is quietly trying to beat, which is the same reason the orders counter on the TV works better than any pep talk.