Customers

Overview

The Customers section gives you a searchable list of everyone who has ordered from your shop, a detailed profile for each customer, flexible tagging for segmentation, and a map showing where your orders are delivered. Customers sync from Shopify automatically as their orders arrive.

Customers List

At the top of the page two metrics summarize your customer base:

• Total customers - All customers synced from Shopify
• Regular customers - Customers with more than one order

Below, the customer table shows each customer’s name, tags, location, and order count. You can:

• Search by name, email, phone, company, or order number
• Filter by tag to see a single segment
• Sort by name, location, or order count, ascending or descending

Click any customer to open their profile.

Customer Profile

Each customer page brings together everything you know about them:

• Customer details - Email, phone, company, and address
• Overview - Order count, total spent, and the date of the last order
• Tags - The customer’s assigned tags, with an Edit tags button to change them
• Orders - The customer’s full order history with date, total, payment, and fulfillment status. Click an order to open it
• Notes from orders - Staff notes left on this customer’s orders, so context is never lost between orders
• Location map - A small map showing where this customer’s orders are delivered

Tags

Tags let you segment customers - wholesale buyers, VIPs, problem cases, local pickup - however fits your business. There are two kinds:

• User-defined tags - Created by you in Settings > Customer tags. Each tag has a title, a slug, and an optional label color
• Dynamic tags - Applied automatically by Panelque:
  • Regular customer - customers with more than one order
  • Regular international customer - customers with more than one order whose country differs from your shop’s

Dynamic tags update on their own; you can only change their color. Assign or remove user-defined tags from any customer’s profile, and filter the customer list by any tag.

Customer Map

Open the Map from the Customers page to see your entire customer base plotted on a world map. Each marker is a postal code where at least one of your orders was delivered - click it to see the city, postal code, and country. When your shop has a logo, it’s used as the marker.

Only customers with at least one delivered, non-cancelled order appear, so the map reflects your real audience rather than test or cancelled orders. Locations are resolved from postal codes automatically in the background; new areas appear on the map shortly after orders are delivered there.

The map works at postal-code level only - exact customer addresses are never shown.

Use it to decide where to target regional ads, which delivery options matter in the areas where your customers cluster, or where an in-person event would reach the most buyers.

Tips

• The customer list and map only include data from your own shop’s orders - there is nothing to configure
• Tag customers as you handle their orders; segments built up over time make later filtering and outreach much easier
• Learn more about orders to see what each customer’s order history contains